You’ve just started your business – it’s all easy and fun in the beginning, but it’s time to consider seriously how you will help your business grow and succeed. Taking care of all the necessary things will not be very easy, especially if you don’t know what to do. One of these things is about the relation between the online marketing and the success of your business.
You are thinking of hiring a company to design your future or existing website to help your business succeed. Because the trends are always changing, so are the web designing trend. Some will be on your liking, some may seem to colorful, but the truth is – they are all designed to make the best out of your business site.
Here are some trends that are ascending in marketing your business online:
• Personality Fonts
Using a slightly different font, that still looks professional, can make you stand out from the crowd. Having a site that has the text written in a different style can help you catch the eye of the viewer and improve the overall look of the site. Designers have started to use different fonts for this year, and not only the usual Serif or Helvetica. Use something that you see on a website that is successful.
• Optimization For Mobile
It is usual today to see people use their phones not only for calling and receiving calls. Smart-phones and tablets have conquered the market, and through them it can easily access any web page. The trend is to make as many web sites available for mobile and other devices users, as many of them prefer to access the online environment through mobile gadgets.
• Scrolling Down
This is appearing again – the sites with a long scrolling line have not totally disappeared. On the contrary – they are much more organized and the content is richer in information, not just empty space.
Today users tend to feel irritated by a site that has a chaotic scheme of colors. The designers have come up with a way to improve the visual effect by using just one color, in no more than three shades. It creates a feeling of clean and organized content, it’s easy for the eye and it’s also easy for mobile optimization.
• Vibrant Colors
For those who love rainbow colors, there are schemes available for them too. If used and combined correctly, it will not get tedious to viewers. This scheme works very well with sites that have a flat design.
Very close to the aspect you get on some mobile devices, this is a trend that continues to grow. There are sites that practice the same visual aspect as a smart phone. It is a clean and organized scheme, containing both images and text combined or divided in tiles.
• Big Images
This replaces patterns or textures. A big image is better than anything else – it states more than just a simple cover or design. Sometimes you will find processed images, like blurring or super-positioning. Also, a large photo with just a little text will be used on the upper part of the page – the hero area.
• Slide Out
The menus will be available without clicking on them. The content of the menu will be showed only by placing the cursor on it. Be it from above or from one side, this represents a minimalist style and simplicity.
• Active Animations
This is a fun way to interact with the users. These animations are activated by the cursor or simply scrolling on them. It makes the page come to life for users and designers will be able to make incredible creations for the audience.
• Good Content
Don’t forget about the importance of the content. No matter who helps you design the web site, make sure you insert relevant content for your business. This is because people need to see something interesting that keeps them there, something they can relate to or something that they want to buy.